About Us
Pathfinder. Noun.
: one that discovers a way.
especially : one that explores untraversed regions to mark out a new route.
Hey! Welcome to Pathfinder Clothing Co. 👋
We're guessing you're here to find out who we are and what we're all about? You’re in the right place, let us introduce ourselves.
Hi! I'm Emma, the founder of Pathfinder Clothing Co and let me tell you how this all came to be. Pathfinder started from something simple but important: I couldn’t find outdoorsy clothing that truly spoke to people like me—queer, nature-loving and proud. So I made it myself. One tee at a time, printed in-house, with way too much caffeine and a dog usually stealing my socks.
From the very beginning, it’s just been my wife Rachel and I behind the scenes—designing, printing, packing, posting and running the show. It’s hands-on, made-to-order, and always sent with care (and plastic-free, of course). Everything you see here is created by someone who lives and breathes this stuff—exploring wild places, protecting the planet, and making sure LGBTQ+ voices are not only heard, but worn loud and proud.
Pathfinder is built on three things: authenticity, sustainability and community. Whether you're deep in the woods, climbing a hill at sunset or sitting by the sea with your thoughts, you deserve to feel like you. No filters. No performance. Just pride in who you are. Outdoors should be for everyone, and that includes us—queer folks and allies alike.
We also care a lot about how we treat the places we love. We’ve got enough rubbish on this planet, so we’re not adding to it. That’s why we stick to eco-friendly packaging, low-waste production, and a made-to-order model that means no leftover stock dumped into landfill. It’s a small thing, but small things matter.
Our dream? Seeing Pathfinder gear worn by LGBTQ+ adventurers all over the world. A global gang of awesome gays and their mates, climbing mountains, crossing rivers, chasing stars—and looking damn good doing it.
So yeah. That’s us. That’s Pathfinder. Be proud, be kind, and go roam free.
With love and muddy boots,
🌈 Pathfinder Clothing Co.